Category - Tech

Digital Marketing Strategy for your Website Design

January 18, 2019
Tech
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Digital Marketing strategy for your website design

A lot of businesses, be it big, small or medium, have their own websites. Some of those websites do not even function properly and have a really bad design. This is not really their fault.

Most clients that give out their technological requirements to a web design agency, is majorly because they themselves do not have enough knowledge about web design. So businesses end up collaborating with lousy developers only to cut some cost. These developers are also not proficient enough to help with the digital marketing strategy. Today, we will take a look at some important digital marketing tips that must be considered when designing a website.

Collaborate with a professional designer

The initial step is to find the most suitable designer for your website. This is not something that you decide once and just go on with it. This needs your attention and creative inputs as well to match the designer’s innovation and skills. If you have the right website designer to partner with, you can allow them to take you in the right direction. You must communicate what your company is about, what are the values that you are trying to match, and what business you do. This way you can let web design drive your marketing strategy.

Utilizing the power of design

Once the bond between you and your web designer is established, you can start utilizing the power of design to drive your marketing strategies. This is where you can allow your website designer to get completely involved in your digital marketing strategies and efforts. Designers are definitely much more creative and innovative compared to regular people. So if you are looking to create something revolutionary, look for a great designer. Hire a web design agency that can interpret your vision and translate it something extraordinary and make your users understand and appreciate your website.

Creating your first experience

When it comes to having a website and your business depending on your website, it is really important to create a good first experience. You need to offer a positive experience otherwise you will lose a lot of potential customers because of the bad design. A lot of businesses go through this daily. If you think your landing pages need a change, make sure that you tell your web designer about this. Tell your website design agency about your goals for the landing page, and the designers will tell you the right solution to figure this out.

You cannot make changes every few days and expect it work. If you do this, then you must accept that your business is running at low efficiency and is unable to convert traffic. You must also get the designers involved to create banners for your pay-per-click campaigns. Even if you need to add images or videos to your website, make sure you inform your web designer. The only way to be successful is to allow your web designer to get involved at every stage. This will help you establish your brand and create a business identity.

Conclusion

To be successful at attracting traffic to your website and turning that traffic into sales, you really need to partner with the best available web design agency. For this, you will need to take their creative inputs as well and involve them at every stage of web design. You must understand where you are lacking when things are not working out. You do not have to be lousy just because you do not know how to do it. Hire a good web design team that will help you create a good website.

Increase your online revenue with hostgator Enterprise Server

January 17, 2019
Tech
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Hostgator has been a most recognize name in web hosting. It have been spread their industry or firm universally. Hostgator have few of different options to make an existence of your business online. It has built all plans to keep in mind the budget and necessity of users. Hostgator business hosting services involves a lot of things that surely precedes your mission.

Hostgator gives the hosting services in various server foam. Users choose these according to their need of business or website. Hostgator provides the freedom to users fully root access with fully or semi managed options. Its affordable web hosting plans are featured with unlimited bandwidth, excellent hardware configuration and use of latest cpanel.

Primary features of Hostgator  

Hosgator offers shared hosting, dedicated, VPS, reseller, cloud and wordpress hosting.  All plan of Hostgator servers are divided in three sub categories. These plans have different specified services and features. Plans are built for all level of website and users. Enterprises plan is the highest level plan of Hostgator that have unlimited services.  Some of primary features of hostgator are given below:

  • VPS, Shared, Reseller, cloud and dedicated hosting
  • Website builder
  • 99% uptime
  • Unlimited storage and bandwidth
  • Unlimited number of domains
  • cPanel
  • One-click WordPress installation
  • Unlimited email addresses
  • Free and easy website migration
  • Unlimited FTP account
  • Unlimited MYSQL database
  • Unlimited Disk space
  • Unlimited Email
  • Free dedicated IP
  • Free SSL certificate

Benefits of Enterprises server

A level of plan is so high so the service, security and strength are high of these business plans. Hostgator have been design business plan for large organization website hosting service. Most of business website hosting service is given to Hostgator. The reason to take Hosgator enterprises plans are as follows.

Incredible performance

You want to compete the other business site of same server. Hostgator will give you complete control and use of server. It gives an unlimited bandwidth and ability to use all that bandwidth on need. You can use your server’s space fully and utilize it. You could get a best performance website.

Best Uptime and security

Enterprises servers plan are built to perform high level of uptime for site that have high level of traffic. Free SSL certificates integrated with plans gives full security to your website data.

Ability to scale

Highest security, performance, uptime and resources make able to your site, good performing. That can handle spikes of traffic with get growth in site or business.  Business plan should be ready to take burden to heavy traffic. With this plan your business site always able to high growth of traffic with best performance.

You have a better understanding of enterprises plan of Hostgator. Hostgator have various a reasonable amount according to features included. Hostgator coupon could help you more about hosting deal. It will deduct a lot of amount. For operate high level of website with greatest performance of business website, Hostgator will be a best option.

Understanding the Benefits of Screen Recording Software

December 26, 2018
Tech
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Screen recording software is really quite self-explanatory and will provide you with the means to capture video footage from your screen. On the surface that may seem like it will only be useful in certain types of situations, but in actual fact, screen recording has numerous benefits.

Understanding those benefits is the first step to being able to take advantage of them.

A Tool to Save and Create Content

Overall the best way to look at screen recording software is as a tool to save and create content. Because it can record your screen it can be used to save anything that is on it – just as a screenshot would, but in video form instead.

The footage that you’re able to record can also be used to create content of various types. Essentially if there is any type of video that requires footage of something digital – screen recording is the best way to capture it.

As a tool to save and create content there are several key benefits to using screen recording software:

  • Clearly, show actions that are being performed on a computer involving any software or digital product. It could be for a how-to guide or to give someone a quick helping hand.
  • Save footage of issues and bugs to make it easier to communicate the problem when requesting assistance. It is possible to upload such videos to YouTube or social media and then share them with others when asking for help.
  • Save video content such as online streaming videos or any other variety that happens to be playing on your screen. In fact, screen recording can be used to save video calls from platforms such as Skype or Google Hangouts as well – which in turn can be used to create content such as expert interviews.
  • Record a log of activities that are being performed on a computer for future reference. At times this is used in workplaces to track activity on computers, either for security reasons or to ensure that any issues can be traced back to their source.

Odds are you’re starting to see that screen recording can be used in a wider range of situations than you may have initially assumed. In fact, because you’re able to save anything that you need from your screen it can be very versatile.

Conclusion

To be perfectly honest there is nothing else that compares to screen recording as a tool to record and save content from a screen. The next best thing would be screenshots, but videos are able to capture and communicate far more effectively than any image – and all you need is a video recorder for PC such as Movavi Screen Recorder Studio.

Make no mistake there are lots of other benefits that can be gained by using screen recording software, and as you explore its capabilities you’ll undoubtedly find ways it is able to help you on a regular basis. Over time it may even become an indispensable tool that plays a vital part in enabling you to perform various tasks.

Impact on local store owners from online grocery delivering system

December 24, 2018
Tech
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The technology keeps on changing every day. The Internet has connected each and every person from all directions of the earth. With the introduction of the internet, it has caused changes in every little thing. Everything has now become easily accessible even when sitting at home and doing nothing. The Internet has introduced us to the online ordering system. The introduction to online ordering and delivering system has changed the whole scenario of every industry as it is delivering everything with only a few clicks of the user.

Effects of Online Ordering System

With the introduction of e-commerce, everything has become easier as the payment of purchased goods can be done by card or an e-wallet system. Even cash on delivery option is available for every product. Due to attractive promo codes and offers the shipping charges are either decreased or even not applied. This all has resulted in higher demand and growth of an online retail business. The startups in the online retail industry have cost the local retail industry a huge decrease in earnings. Because of the attractive offers and easy delivering system, it sometimes cost less than buying it from local sellers. This affects the business of local retailers.

E-Commerce is taking over in each and every category of retail industry. Electronics, clothes, footwear, jewelry and what not. Even they take the order of monthly groceries and deliver to your doorstep. Before the launch of applications or websites for ordering groceries online, the customer had to visit the local store and buy everything by himself/herself. But now applications like Instacart has taken up the responsibility of providing groceries to the doorstep of the customer.

Ordering Groceries Online With InstaCart

The customers can order the groceries online and they do not need to go to any local grocery store and ask for goods. The application will take care of it. It will take the order from a user and provide the ordered products from the local store only. It will notify the local store owner of the requirements of the user and the shop owner will use the delivery system provided by the application to deliver the order to the user. The payment of ordered things can be done either via card or cash or an e-wallet system. It does not limit itself until here. These applications also provide exclusive offers which are successful in attracting customers towards them. With the medium of such offers, the advertisement of certain brands or items can be done effectively. They also take good care of products/groceries when in transit. Which allows the items to remain in the fresh or unbroken state during transition also. As the delivery is to be done from local shops only, it takes less time to deliver these items to the customer. Also, the customer can schedule the delivery of items by “buy later” option. The customers can also track the order in transit and can contact the delivery person also.

Thus the Instacart works as the mediator between the buyer and the shop owner. It arranges the delivery of items from the shop owners who are well known in the local market and thus guarantees best products or from the store user was used to buy groceries. Hence the user has been assured for the quality of products being the best as either he/she has already bought products from the store in past or the store is known locally for providing best quality products that the Instacart is ordering from now. Hence it provides a business opportunity for local store owners and delivery persons along with ensuring the best quality products to the buyer. So this application is more likely to increase the earning of stores that are registered with it. So the belief of negative impact on the business of local shop owners is proved to be a myth.

Opportunity Knocks!!

An application like this turns out to be a better opportunity for entrepreneurs. They can own such application or website and work as a mediator between customer and shop owner. But owning one such application or website demands a higher need for investments. But the small startups cannot support such expensive needs. Also if they are owning one such application or website, it will need an entire staff for the maintenance of this application or website. Which results in higher consumption of money.

If an option is available which includes the ownership of application along with the assurance of fewer charges required after maintenance than that is an opportunity to grab right away. With the current trend of on-demand applications like instacart clone it is possible. This option helps in owning a similar application which works just like Instacart and comes with a benefit of costing fewer charges. It will cost less and you can demand changes in it whenever it is required. Also, the attractive features of it turn out to be more user-friendly and are beneficial for increasing earnings.

Benefits of Using OCR Technology

December 6, 2018
Tech
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In recent years, computer work is increasing day by day. You all have a series of files and you waste your valuable hours typing the same information again and again. Your fingers must be aching from the constant typing and copying every character mentioned in the text of the file There seems to be no option. You must thankful to the technology called OCR (Optical Character Recognition) which gives you some truly necessary relief. This technology is capable to deliver you editing, file scanning, and insertion and allows you to make content without the dreary typing. It delivers superior document support and storage and enhances every office environment.

 

Download JPG to Word Converter Here

 

OCR technology allows converting printed or hard copy content into digital files. It makes the data entry work easier. It is used to transfer the documents such as industry articles, payrolls, invoices, tax documents, financial statements, legal filings and contact information to PCs, tablets and more. OCR syncs them to each framework and ensures automated presentations.

The company Soft Solutions has developed the software named JPG to Word Converter which is basically developed to fulfill all these requirements. The procedure for converting the file is very simple. First of all, you need to download the software and then, there are some steps you have to carry out:

 

  1. Once the download is completed, install the software.
  2. Now, select the image file you want to convert. You can take the scanned file as well.
  3. Choose the output format “Word (Doc)”.
  4. Select the desired language and check the “Auto Rotate” and “Auto Skew” options to correct the rotation and the skew of the file.
  5. It is time to click the option “Save”. Your file conversion is done in just few minutes.

In summary

JPG to Word Converter is worthwhile for the people who have a daily task of converting the image file. It is capable to convert your document in any format like PDF, DOC, and HTML. You obtain lots of features at one platform. Also, it makes your work error free. Hence, I suggest tech users select this software to do the work of converting the file effectively.

5 Cybersecurity Measures All Small Businesses Should Take

November 26, 2018
Tech
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marstechnology

The concept of cybersecurity is generally associated with absolutely massive corporations that typically have whole IT departments for the express purpose of protecting their IT environment. Add to that the fact that they have to make sure that the highly confidential data at their disposal such as credit card numbers and other critically important personal information of literally millions of customers are taken into account.

Here, it is very important to realize that such cyber threats are really not exclusive to big businesses alone.  On the contrary, various small businesses that are also successfully using much the same technology are now unfortunately just as vulnerable to different system infiltrations. This means that they are now also placing proprietary information, their customer data, and many other important cyber assets in dire jeopardy. With the only difference being that they do not have the resources to undertake the kind of sweeping anti-hacking measures that their large corporation counterparts can do so, with ease.

However, it is not always doom and gloom for them since there are a few measures that they can take in order to ensure that their data remains as safe and secure as ever before. Let us take a quick look at these measures that require few resources, but a lot of common sense.

  • Keep your Employees both Informed and Updated

The age-old adage “forewarned is forearmed’ hold as true today as it has ever done before, at any time in history.  You should do well to remember that all it takes is one of your employees to say the wrong thing to the wrong person or open the wrong attachment and you are pretty much done for. That is, your whole system can easily be compromised.

As a matter of fact, the staff member can fall for what is colloquially referred to as a ‘phishing scheme.’ If your employees use an ‘easy to guess’ password, then this can easily result in your data being compromised, in the long run.

  • Rotate All of Your Passwords on a Periodic Basis

This may seem like a really simple step, but unfortunately, it is one that many, if not most small businesses tend to often miss. Remember, the longer you use the same password in the same organization, the easier it will be for outsiders to break through into your network. However, changing passwords on a periodic basis can help put a stop to this otherwise egregious practice. In fact, Experts in Cybersecurity Virginia also highly recommend this practice.

  • Secure Your Wi-Fi Network

Having a fully functional Wi-Fi is a pretty obvious work necessity, but, you have to make sure that your network is as secure as it is possible. If you are using an open or unsecured network, then you should do well to remember that the same can be easily accessed by just about anyone and everyone. If the hacker is determined enough, he will be able to easily gain wide-ranging access to your LAN based shared files, emails, and just about any other sort of transmitted information.

  • Always Create Backups

Since cyber attacks are an unfortunate reality of our times, it is always prudent to opt for backups on a regular basis. This way, should the information be either stolen or in case it goes missing then you will be able to recover all the important work, easily enough. Furthermore, backups should be created at multiple places to ensure maximum security.

  • Always Install Highly Reliable Anti-Virus Software

Under no circumstances should you ever be stingy with your cyber security related software programs. That is, there is virtually no point in relying on free software downloads to protect your otherwise highly critical data. As a matter of fact, not only you should you go for the best anti-hacking as well as anti-virus software? Also, make sure that they are kept as up to date, as possible.

  • Conclusion

In the light of the above, we can see that any small business can protect their confidential data, with a bit of foresight and common sense.

Preparing Your Business for Christmas

November 19, 2018
Tech
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Christmas is coming and with it the biggest retail opportunities of the year. Black Friday, and the shopping season that follows gives retail businesses as much as 40% of their yearly sales, which makes it the single most important 60 day period of the year.

It’s an unfortunate truth that these all-important customers won’t just seek you out by themselves, and when they do come, you’re not just going to be able to operate as normal. You need to prepare, getting the message out that your brand is just what people need for Christmas and ensure that you’re in a position to fulfil that promise. One good Christmas taking lots of orders is good news in the short term but if you can’t fulfil those orders in a timely fashion you’re going to destroy your brand in customers’ eyes and may well not be there when next Christmas comes around.

Today we’re taking a look at how you can prepare your business for Christmas to get the maximum amount out of the season when customers are simply lining up to give you their money.

Brand Readiness

Think of your brand as a beacon: it’s what lets customers know you’re there and the right choice for them. If it’s not strong enough, not shown in the right times or places, or to the right people, your ideal customers might never even know you’re there!

It’s important to do your research in the run up to Christmas to make sure you know where to target your research to reach the ride people and strengthen your brand. Brand tracking surveys will tell you how customers rate your business against your rivals and, crucially, why. If you perform this sort of check regularly you’ll spot any problems soon enough to course correct and know exactly how to tune your festive marketing to attract the maximum number of people!

Keeping Your Promises

Recent reports show that the post-purchasing experience is far more important than you might think. 86% of consumers in a recent survey have said their experience after purchasing makes all the difference in their decision to buy again.

Getting ready for Christmas means checking your supply chains, making sure they’re ready to perform under pressure. The same survey showed that people were at least as impressed by clear communication in the event of delays as they are by short delivery times, so giving a more realistic quote for how long customers might be waiting, and having a proactive policy in place in case of problems could make all the difference between Christmas as a one off success and Christmas as a time when you welcome of lots of new regular customers to your business.

Essential Tips to Speed Up Your Android Phone

November 5, 2018
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Every smartphone starts with running smoothly and instantly responds to every tap on the screen. But it is obvious that over a period of time, even some of the fasted smartphones can start to slow down. But don’t get too worked up by this. It is definitely an issue that can be fixed easily.

Let’s run through a guide to speed up your Android phone, and you will be surprised to know how quick the results are.

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Five tips to positively increase the airG reviews of your app

October 2, 2018
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Mobile apps are constantly changing the way we live our lives today. From a local coffee shop to the grocery store around the corner, we have an app for everything. There are over 3 million apps in Google Play and App Store altogether. In such densely crowded space, it is essential for developers to use the best means possible to set out from the rest in the market. Scoring maximum positive ratings and reviews will help your app make it to the top charts. Studies reveal that online reviews play a paramount role in ranking applications.

On a general note, the opinion of others plays a major role in purchasing decisions made by most people. Virtual world also follows a similar mindset. Users prefer seeing ratings when deciding which app to download. Around 85% of the consumers trust online reviews as much as the personal recommendations. In short, positive reviews will quite definitely enhance discoverability of your app and amplify the download numbers.

As far as review forums are concerned, a multitude of platforms exists online allowing people to communicate and share their views over various topics. Among these, AirG Buzz and AirG Lifestyle Chat are well-known for their easy interface plus meaningful discussions. Essentially a mobile software industry with a huge variety of mobile applications, AirG has built up a reputation of being exceptionally diverse. These forums discuss a variety of topics varying from celebrity lifestyles to the efficacy of different mobile applications. In addition to that, the products and services of AirG serve over 100 million consumers globally which makes it integral for the app developers to ensure positive AirG reviews for their application.

Here are five ways to help your mobile app get more positive AirG reviews as well as other platforms:

Plug-in feature for App Review

The easiest way to get reviews and positive ratings for your app is to prompt your users. Numerous turn-key plugins are available for iOS and Android making the whole process of leaving reviews quite simple. For instance, you can go for embedding a feedback function within the application or incorporate pop-ups that appear at fixed intervals. An important aspect to note of is that you must be careful of timing these pop-ups because there’s a very thin line between being annoying and being helpful. If you do not take care of that, you might end up with poor reviews and disappointed users.

Invest in a good user interface

One thing that is a constant for all kinds of the app is that it should be user-friendly. Regardless of the function, you are providing to the target market; it is important that each app should be usable. This means focusing on display items such as background, icons, and font as well as ensuring the content you provide is meaningful. If none of these are viable for your consumers, there are high chances that they will turn to others in the market leaving disappointed remarks across notable review forums. A good user-interface does not compel people to surf through and struggle to find what they need, but it tends to solve problems even before the user thinks about it. Hence, the whole layout of an app matters as much as the content.

Exceptional Customer Service

Customers only prefer businesses that are responsive and efficient. The high degree of responsiveness plays a key role in ensuring that users return satisfied. The mobile apps that are slow in responding can get a user frustrated, and eventually, he/she deletes the app. So, it is essential that you provide an excellent interactive environment to your users. There are various options of web-based dashboards that are integrated to have a live, two-way instant messaging window within the app. Such systems allow you to go way beyond a pre-populated mail form and provide an optimized customer support experience.

Offer incentives for app reviews

People often choose to ignore app review requests. If you are willing to juice up your app review numbers, you need to go an extra mile. Incentivizing reviews is a good option. A powerful incentive on virtual grounds might be an in-app currency or additional points. It is advisable to use incentives that are ethical and not forceful. For instance, compelling users to watch videos and in turn, making them earn access to exclusive features. Quite obviously, these measures will not bring honest feedback, and your app might score negative reviews on other platforms.

Avoid resemblance

Unique outlook and features are crucial components to secure a distinct identification in the market. If you are offering an app that is more or less similar to others in the stores, it is probable you may never make it up the charts. App monetization is indeed a fundamental feature to consider if you are willing for maximized positive reviews. Whatsapp versus IMO is a good example of app monetization. To cut it short, very few people will come across and download your app if you are offering similar features as others.

In light of these ideas, it is quite clear that if you are willing to get positive AirG reviews, the first and foremost step is to increase traffic on your mobile application. You need to begin with flawless strategies to make your mark in the industry using distinguished features and offering unique services to your users.  Give them a reason to rate and review. Your whole focus should be on developing an exceptional application and delivering the best services. If a user returns satisfied, they are surely going to rave about your app.

So, work hard on improvising, optimizing and progressing. Positive reviews are surely coming your way if you follow all these basics of app development.

Top 10 Mobile App Development Companies in Delhi NCR, India

September 30, 2018
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In the pool of app development companies, it becomes quite difficult to believe who is the best when everybody is trying so hard. I was in the same confusing situation some time ago and decided to do a full research. Delhi has a huge app developers market which makes it quite a job for us to find the right company.

After researching well, I found that the following points should be considered when choosing an app development company:

  • The client’s feedback on various platforms about the company
  • Its previous products and services
  • Talk to the ex-employees or the clients about the client-company relationship
  • Learn everything about the company from their websites to know what to expect from them

    Check out Best landing pages in 2018!

Now, let’s see which companies have made it to this list:

Appinventiv

Appinventiv is a mobile app development company in India and the USA. They specialize in mobile app development, strategic consulting, product design, project management, web development, quality assurance, chatbots, and blockchains. Appinventiv has a flexible engagement model which meets the client’s needs and budgets. They understand the user psychology and develop models on that basis.

Address: B 25, Sector 58, Noida 201301, UP

Phone: +91 8826909998

Think Future Technologies

Having a huge worldwide presence, Think Future Technology is a leading Software development and Testing company. They focus on Security, Artificial Intelligence, BOTS, and apps. With their hard work and dedication, Think Future Technologies has acquired clients like Shutterstock, Bond University, American Greeting, Webdam etc.

Address: 1st Floor, AIHP Tower 249G, Udyog Vihar Phase IV Gurgaon 122015, Haryana, India

Phone:  +91 1242807000

Saffron Tech

Saffron Tech has been in business for over 20 years and handled 1500 projects for their clients. They have 200 clients all over the world which proves their quality of work and work ethics. Having expertise in Custom Development, IT Consulting, Microsoft Technology, Mobility, Cloud Computing, IoT has partnered with big brands like Apple, Google Play, Hubspot, Microsoft and Google.

Address: Building No-1, Lane-1, Westend Marg, Saidulajab,

New Delhi 110030, India

Phone: +91-88000-23729

Appster

Appster is an app development company from Australia and has opened its office in Gurgaon. They believe in their mission and vision strictly and deliver excellence through their work. Along with development and designing, they also market the product.

Address:  Appster Building, 15, Aricent Lane, Electronic City, Udyog Vihar Phase IV, Sector 18, Gurugram, Haryana 122015

Phone: 0124 405 5329

Techugo

With a mission to make an impact on the app development world, Techugo is has helped big brands like BJP, Airtel, Style Match and Prozata. They proudly say that their team works together on all levels and encourages the free flow of communication to work efficiently. They have a team of 120+ skilled developers who represent clients from over 15 countries around the world.

Address: A-26, Sector-63, Noida, UP, 201301

Phone: +91 966-7134400

Appslure

Appslure is a digital agency that specializes in mobile app development, web development, and digital promotion strategy. They have a total of 126 completed projects with over 26M downloads. Appslure calls themselves “Team lures” and are open for any opportunity coming their way. One of their biggest achievement is the Cafe Coffee Day app which is India’s favorite cafe of all times.

Address: 21/C9, 2nd Floor, Sector-7, Rohini Opp Metro Pillar No. 400, New Delhi – 110085

Phone: +91 9717154422

Codecube

Codecube is an app development company with a very impressive client list. The list is quite long but here are some clients which also has Fortune 500 companies- National Geographic Channel, Samsung, ICICI, Bharti AXA, NIIT, Canara HSBC, etc. Codecube has successfully completed 280 projects with a team of 80 skilled developers and designers.

Address: A 133, Ashok Enclave Part 2, Sector 37, Faridabad, Haryana 121003

Phone:  0129 431 9393